On January 17, 2011, facing competition with the latest masa stations, the new tagline "Tugstugan Na!" was launched and the station adapted the "crazy fun" sound brand in the market. Mike Enriquez was replaced by Glenn F. Allona as program director/station manager, aiming Barangay LS to bring back the focus on the staple of FM Programming which is music.
On February 20, 2011, a new TV ad featuring the DJs, along with Mike "Pekto" Nacua, Sam Pinto, Gwen Zamora, and Jake Vargas was launched on Party Pilipinas. Another one was launched in October 2011 also featured DJs, along with, Frank Magalona, Bea Binene and Jhake Vargas. and Louise delos Reyes